Look down. Right now.
"Awareness requires a rupture with the world we take for granted." Technological philosopher Shoshana Zuboff threw that out into the world years ago. Perfectly put and sincerely realized after I watched this video.
I love these kinds of projects: random messages thrown in with images that you see daily, set to a song that'd make a champion weightlifter weep. I've made videos like these and always enjoyed them.
The comments on this video are enlightening, as well. And speaking almost solely English, the poetry of a foreign language is also a major draw. Add in the fact that it's edited cleanly, uses a fantastic song from Interstellar and has all the makings of a high-priced production but could've also been covered on a weekend by one shooter with a tripod, a few of their friends and a boatload of color correction, my imagination runs wild with this video...
And then it's over. Play again.
This is a tribute to the city of San Sebastián and its floor, as an online campaign for the classical shoe store Ayestarán. With 80K views in its first week, this fashion film has been viewed in every corner of San Sebastián. Now it´s time for Vimeo viewers! *This is a director´s cut so no commercial use of this video and its music will be made. If you wanna see the official campaign: https://www.youtube.com/watch?v=46qcSQAWIew Directed by Alberto Gastesi Voice over by Kandido Uranga Score: Day One by Hans Zimmer (only in this director´s non-commercial version) Client: Ayestarán Agency: ACC Comunicación Chief creative officer: Santi Hernández Production company: laproducer Producer: Laura Aristeguieta DOP: Esteban Ramos Costume: Nagore Dendariarena Models: Irene Arróspide, Simone Hadder, Richard Arrese Shot in San Sebastián on a Sony A7S with a bunch of old lenses... and held by a DJI Ronin
Alberto Gastesi has a fantastic Vimeo page featuring a few other videos I enjoyed, including a short film, Alejandra. Give him a shot.
"Birth, love, death. Three milestones in a person’s life, or perhaps in every one’s." Alejandra is a film about the beauty and power of three unvarnished moments in a person´s life. Narrated with neither dialogue nor music, it has taken part of various film festivals such as: Shortfilm Corner Cannes Film Festival (France) Vertigo prize in Huhezinema Festival (Spain) Finished with the aid of "Deconstructing shorts" program in Alcine (Spain) Vagrant festival official selection (Belarus) Zinegoak, Bilbao LGTB International Film Festival official selection (Spain) Film Shortage Official Daily Short Pick Selection -- (eng) Birth, love, death. Three milestones in a person’s life, or perhaps in every one’s. The power of three moments, three pieces of life unvarnished. The power of the pure diegesis. And in the end, the mirror where everything comes together. Time is a point, the instant is eternal. (fra) La naissance, l'amour, la mort. Trois moments clés dans la vie de la même personne, ou peut-être de toutes les personnes. La force de trois moments, trois morceaux de vie sans peaufiner. Et à la fin le regard, le miroir où tout se joint. Le temps est un point, l'instant est éternel. (esp) Nacimiento, amor, muerte. Tres hitos en la vida de una misma persona, o quizás de todas las personas. La fuerza de tres momentos, tres trozos de vida en bruto. La fuerza de lo puramente diegético. Y al fin la mirada, el espejo donde todo se une. El tiempo es un punto, el instante es eterno. -- Produced by Vidania films & eSpoiler associated with Jon Corcuera & Haimar Olaskoaga Starring Aitor Beltrán, Oihana Maritorena, Ane Pikaza, Amaia Ruiz, Elvira Rodríguez, Begoña Aguirre, Nora Iglesias Written and directed by Alberto Gastesi www.vidaniafilms.com Follow us on facebook: www.facebook.com/vidaniafilms